About the project

As part of their digital strategy: AS Roma wanted to tap into their growing WeChat audience. Rather than just using the platform for updates, the team decided to appeal to their biggest fans and create a prediction game. The game allows users to pick who they think will win the match as well as other aspects such as first penalty, substitution and other aspects specific to the game. Players of the game could share their scores directly with friends and on Moments. Finally, we also integrated live radio streaming, polls and quizzes creating massive engagement. The account was launched worldwide as well as in China.

Players of the game could share their scores directly with friends and on Moments. Finally we also integrated live radio streaming, polls and quizzes creating massive engagement. The account was launched worldwide as well as in China.

Functionality Used:

Sharing results to friends via chat or Moments